When Nuskha Kitchen Private Limited stepped onto the Shark Tank India stage in Season 1, Episode 24, it wasn’t just another startup pitch — it was history in the making. As the first-ever startup from Rajasthan to appear on the show, this Jaipur-based mother-son duo, Alpana Tiwari and Viral Tiwari, brought forward a powerful idea rooted in India’s rich Ayurvedic traditions: Postpartum care that truly cares.
The Vision Behind Nuskha
Nuskha began with a very personal problem — the lack of structured postpartum support for new mothers. Alpana Tiwari, drawing from ancestral Ayurvedic knowledge passed down through generations, teamed up with her son Viral to modernize and productize these practices. Together, they created a brand offering curated 50-day postpartum nutrition programs, tailored to support a mother’s recovery, lactation, and overall wellness after delivery.
Their formulas combine ancient wisdom with modern packaging and convenience — making it easier for today’s women to heal naturally and holistically.
A Rajasthan First – A National Inspiration
Nuskha Kitchen wasn’t just the first startup from Rajasthan to appear on Shark Tank India — it became a trailblazer. Official records and platforms like World Food India and Shark Tank India Club confirm Nuskha’s historic debut — setting a benchmark for wellness entrepreneurship from the state.
In the Words of the Founders
“We weren’t just selling laddoos. We were offering care — the kind that every new mother deserves but rarely receives in a structured, modern way.” — Viral Tiwari, Co-founder
Nuskha Today: A Wellness Brand with a Mission
Today, Nuskha Care offers a wide range of Ayurvedic products, including:
Postpartum recovery kits
Lactation boosters
Herbal mixes for digestion, energy, hormonal health
Pregnancy-safe snacks and support packs
All made using authentic herbs, clean ingredients, and a deep commitment to women’s health.
Final Thoughts
Nuskha’s Shark Tank India journey wasn’t just a pitch — it was a statement. That ancient wellness still matters, that women’s recovery matters, and that when purpose meets passion, every home can be healed with the right nuskha.
